George Balderas, a current TREND Transformations General Manager*, describes his day as fulfilling. “You get the feeling that you’re solving problems and improving lives…especially when you hear customers tell you how happy they are with their renovations.” Here’s a behind-the-scenes look at what a typical day for George entails.


In the morning, George gets up around 5:30 a.m. and leaves the house by 6:30 a.m. He drives about an hour and a half to get to work – doing what he loves is well worth the commute – and typically spends this time checking in with his team of installers. He provides them with motivation and an outline of the day’s agenda.

George and his TREND Transformations team have a motto: We’re going to make it a great day. And that’s exactly what they do.

George arrives in the office around 8 a.m. and the operations manager gets in at 9 a.m. The two of them take 10-15 minutes to talk about the ordering and customer follow-ups that need to be handled. George then makes sure his sales team has everything they need to foster positive customer interactions before calls start coming in.

Although it’s rare for George to take care of sales calls himself, some franchise owners enjoy this facet of the business and get fulfillment from the one-on-one interaction with customers, making a difference in their homes and lives.


  • Communicate with contractors, making sure to maintain those important business relationships.
  • Take inventory, ensuring the team has everything they need to complete upcoming projects.
  • Place orders when necessary – there is one order day per week and everything needs to be ordered 3-4 weeks in advance.

At least twice a week (usually Wednesdays and Thursdays), George goes out to the installation sites to check in and make sure everything is going smoothly. It gives him a chance to interact with customers directly and to step away from the office. George never feels chained to his desk and can build his schedule around family events and obligations – one of the many perks that come with being a TREND Transformations franchise owner.


Things tend to slow down around 3 p.m. so George uses the remainder of the day to catch up, get ahead or deal with whatever random tasks may come up before he leaves the office at 5 p.m.

His team of installers typically end their day around 5 – 6 p.m. At that time, they give George a call so he can speak with the customer prior to collecting the final payment. He makes sure they had a positive experience, confirms they are happy with the end result and asks for referrals.


George has found that as a TREND Transformations franchise general manager, he wears multiple hats, has the ability to make decisions for himself, and impacts the lives of his employees and customers in a positive way. “Anyone who is leaving the corporate world behind to become a part of the TREND Transformations family will find that his or her expectations of the experience will likely be matched or exceeded by the reality.”

Read Robert’s Story >

*George is a TREND Transformations General Manager. Although he is not a franchisee, his daily tasks are similar to that of what many TREND Transformations franchise owners can expect to experience.