TREND Transformations® and its advertising agency of record, New York-based EGC Group, were recently recognized twice at the 38th annual Telly Awards. The two awards are for the TV commercial EGC Group produced for TREND’s marketing campaign featuring Tarek and Christina El Moussa, stars of the hit HGTV show, “Flip or Flop.” TREND Transformations® is a global full-service home and business remodeling franchise which offers stylish and affordable alternatives to traditional countertops, mosaic tile backsplashes and more through a one-day resurfacing process.
The Telly Awards annually showcases the best work created for all platforms across television and video. Receiving over 12,000 entries from all 50 states and five continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
TREND Transformations® and EGC Group received the following honors at the 38th annual Telly Awards:
- BRONZE: General-Furniture/Home Furnishings/Appliances for Regional Commercials
- BRONZE: General-Retail Store/Specialty Store for Regional Commercials
“The receipt of two Telly Awards is a huge nod to the marketing materials available to our franchise system,” said Jason Langford, TREND Transformations® Regional Brand Director for The Americas. “Our franchisees benefit from all the advertising collateral they could possibly need, and these awards are a testament to the quality of the work.”
The TREND Transformations® marketing department provides franchisees with advertising strategies, guidance on how to best utilize marketing resources and access to materials to help launch and grow the business. The corporate team creates award-winning magazine ads, brochures, TV commercials, digital banner ads and more, all of which are customizable and available 24/7 to all TREND Transformations® franchise owners. This results in professional, personalized marketing collateral to help get the word out about the product and service.
Once someone becomes a TREND Transformations® franchisee, assistance is available to them whenever it’s needed. The franchisor offers support in the following areas: general training, business planning, operations management, financial management, marketing and personnel management.
TREND Transformations® currently has 70 locations in North America and nearly 150 worldwide. The total initial investment to open a franchise ranges from $216,130 to $472,830. Home renovation experience is not required.